16 Years of Tourism Data: What SECTUR's Complaint Database Reveals About CUN Airport

16 Years of Tourism Data: What SECTUR's Complaint Database Reveals About CUN Airport

SECTUR's Complaint Database


I arrived in Cancún in 1998 with my father, some dreams, and no idea I would spend the next 28 years watching this city transform from a promising tourism project into a global powerhouse. Along the way, I have worked in hotels, coordinated airport transportation, consulted for major tourism companies, and—most revealing of all—spent time inside Mexico's Ministry of Tourism [SECTUR], where I saw the raw, unfiltered data that tourists never get to see.

During my time with SECTUR, I reviewed thousands of tourist complaints. I sat in meetings where we discussed the transportation problem at Cancún Airport with data showing exactly how tourists were being overcharged. I saw the patterns, the statistics, and the regulatory gaps that allow bad actors to operate with impunity.

What I am about to share is not speculation. It is not anecdotal. It is what the data actually says.

The Complaint Database: What Tourists Actually Report


At SECTUR, one of my responsibilities was reviewing tourist complaints. We maintained a database of thousands of complaints filed by visitors to Cancún and the Riviera Maya. The patterns were unmistakable.

Here is the breakdown of what tourists actually complained about:

| Category | % of Complaints |
|----------|-----------------|
| Transportation scams | 40% |
| Timeshare pressure | 25% |
| Hidden hotel fees | 15% |
| Restaurant overcharging | 10% |
| Other issues | 10% |

Transportation was—and remains—the number one complaint. By far.

Not bad hotels. Not rude service. Not even overpriced drinks. The single biggest source of tourist frustration in Cancún is getting ripped off at the airport.

The Reality of Airport Transportation Complaints

When you dig into the individual complaints, a clear pattern emerges. Tourists are not complaining about minor inconveniences. They are reporting:

  1. - Excessive charges: Tourists paying 1,800 to 2,000 pesos ($90–$112 USD) for what should be a much cheaper ride. In January 2025, influencer Luisito Comunica documented being charged 2,000 pesos ($112 USD) for a 20-minute ride from Cancún Airport. Days later, another tourist posted video of a driver demanding 1,800 pesos for a nine-minute trip.
  2. - The "per person" bait-and-switch: Passengers are quoted a low price, then told at the vehicle that the price is per person with a minimum of four passengers—suddenly a $100 USD ride.
  3. - Internal airport shuttles: Tourists have paid exorbitant amounts for transfers between terminals inside the same airport.
  4. - The "lost reservation" trick: Shared shuttle passengers are told their name is not on the list and they need to pay again.


In January 2025 alone, multiple high-profile complaints went viral. The pattern is so consistent that travel alerts have been issued warning tourists about taxi fare inconsistencies and harassment.

Why SECTUR Cannot Just Fix It


This is where my SECTUR experience becomes relevant. When I sat in those meetings, looking at the complaint data, the natural question was: "Why can't we just stop this?"

The answer is complicated.

SECTUR can set standards. It can create regulations. It can issue guidelines. But enforcement? That is a different story. The airport taxi unions have political power. They have connections. They have been around since before many of the current regulations existed.

I saw this firsthand. We had data showing tourists were being overcharged. We had complaints piling up. We had evidence of anti-competitive practices. And what could we actually do about it?

Not much.

The taxi unions are protected by various labor laws, political interests, and historical agreements. SECTUR can recommend, can suggest, can "strongly encourage"—but actually forcing change requires political will that often is not there.

What You Can Do to Protect Yourself


The good news is that you do not have to be a victim. **Mexico's consumer protection agency [PROFECO] handles complaints and can assist foreign visitors who have been overcharged or scammed. However, filing a complaint after the fact will not get your money back or undo the stress of a bad arrival experience.

The only reliable way to avoid these scams is prevention.

Book your airport transfer in advance with a reputable, licensed company. A pre-arranged private transfer guarantees:

  • A fixed, transparent price—no surprises
  • A professional, bilingual driver waiting for you
  • Flight monitoring—your driver tracks your arrival
  • No negotiation, no haggling, no stress


Before you travel, it is also wise to check the latest guidance from official sources: the [U.S. Embassy and Consulates in Mexico], the [Embassy of Canada to Mexico] , and the [British Consulate General Cancun].

> Book your private Cancún Airport transfer in advance and skip the scams. [Reserve your ride here].

Frequently Asked Questions (FAQ)


What is the most common scam at Cancún Airport?

The most common scam is taxi overcharging. Tourists frequently report being charged 1,800–2,000 pesos ($90–112 USD) for short rides that should cost significantly less. Other scams include the "per person" bait-and-switch and the "lost reservation" trick.

How can I avoid taxi scams at Cancún Airport?

The safest way is to **pre-book your airport transfer** with a reputable company before you arrive. This guarantees a fixed price, a professional driver, and flight monitoring. Avoid accepting rides from anyone who approaches you inside the terminal.

Does SECTUR regulate airport taxi fares?

SECTUR can set standards and issue guidelines, but enforcement is limited. The taxi unions have significant political power, and regulatory changes are difficult to implement. PROFECO can handle complaints but does not regulate taxi fares.

What is the best private transfer from Cancún Airport?

The best option is a pre-booked service that offers fixed rates, flight monitoring, and meet-and-greet service. [Ekab Shuttles] provides all of these features, ensuring a smooth, scam-free arrival.

About the Author


Lewis Canseco is a travel logistics expert with over 16 years of experience in the Riviera Maya and has lived in Cancún for about 28 years. He has worked in hotels, transportation agencies, tourism companies, and Mexico's Ministry of Tourism (SECTUR). Follow his tips and updates on his [Facebook Profile] .

> Ready to secure your transfer? Do not let taxi scams ruin your vacation. [Book your private airport transportation now] . For group quotes or special requests, [contact us] today.